Wednesday, 27 Jan 2010
Is Twitter Fluttering?
Twitter’s numbers are leveling off, showing a decline in the number of new visitors since August. “But the company and some analysts say that this leveling of popularity shouldn’t be viewed as a failure, because the people who use Twitter are using it more than ever.”
Which begs the following questions from:
- Has Twitter reached a peak in its target audience and user base?
- Is it a niche or mainstream network?
- Can it identify and attract new user segments and generate growth?
- How can it add value and functionality, while maintaining its greatest assets (simplicity & agillity)?
- Is it a pyramid scheme type situation, driven by the constant need to attract new users to maintain its usefulness?
