October 2010
1 post
7 tags
Quantifying Your Social Media Efforts
Leads & sales are the reigning champs of social media metrics, but they’re not the only game in town, and I’m always on the lookout for new metrics to add more depth & context to my monthly reports
If you advertise on your site and know your average CPM, then Advertising Value Equivalence (AVE), a staple amongst the PR crowd, can be equally useful when quantifying your...