October 2010
1 post
7 tags
Quantifying Your Social Media Efforts
Leads & sales are the reigning champs of social media metrics, but they’re not the only game in town, and I’m always on the lookout for new metrics to add more depth & context to my monthly reports
If you advertise on your site and know your average CPM, then Advertising Value Equivalence (AVE), a staple amongst the PR crowd, can be equally useful when quantifying your...
September 2010
1 post
2 tags
March 2010
1 post
2 tags
FACE-LIFT: BLOG UNDER CONSTRUCTION.
If you’re wondering why things look a little different or perhaps why I haven’t posted any new updates in a while, it’s because I’m giving The PR Playbook a major face-lift. Starting fresh with a simpler layout and a scrolling post “area.” Much work yet to be done, but your thoughts, criticisms and suggestions are highly appreciated! What would you like to see?
February 2010
3 posts
6 tags
On the importance of making an impact through...
As PR and Communications specialists we are constantly called on to value our efforts and justify our work in terms of Return on Investment (ROI), a language the bean counters and number crunchers of the world can understand. The two most widely established and accepted ways of doing so are: Cost per Impression (CPI) and/or Advertising Value Equivalency (AVE).
To determine CPI, take your entire...
6 tags
Social Media Converegence: One Ring To Rule Them...
Creating and occupying my own online space, interacting with new and old friends across the globe through virtual communities, as well as personal and professional development, this is what the social web means to me. That definition, however, will vary from one person to another, as each user has their very own set of priorities, obligations and expectations.
We all differ both terms of what...
5 tags
On The Importance of Issues Management: Defending...
Most, if not all governments want to be re-elected, and one of the oldest and best ways to do so is by riding a wave of fervent emotion and populist sentiment back into office. Society’s current “bête noire”, the banking and financial services industry, presents itself as the ideal target for opportunistic politicians looking to earn brownie points. Need a bump in the polls? Bash big bank bonuses....
January 2010
7 posts
3 tags
Is Twitter Fluttering?
Twitter’s numbers are leveling off, showing a decline in the number of new visitors since August. “But the company and some analysts say that this leveling of popularity shouldn’t be viewed as a failure, because the people who use Twitter are using it more than ever.”
Which begs the following questions from:
Has Twitter reached a peak in its target audience and user...
5 tags
Fact Of The Day!
Did you know? The 1957 Cadillac Eldorado Brougham cost $13,074 - more than the Rolls Royce Silver Cloud of the same year.
4 tags
Job Interview Exercise.
A job interview exercise involving the creation of a strategic plan for a proposed tie-up between BMW & Cirque Du Soleil. So how do you think I did?
BMWStrategy
“No matter how long the night, day is sure to come.”
– Congolese Proverb
4 tags
McNeil, Johnson & Johnson in Trouble Again:...
A new tainted pill crisis is puting McNeil and its parent company Johnson & Johnson back on the hotseat, causing an ever growing list of Tylenol products to be taken off the shelves, again. J & J’s prompt and agressive reaction to the original Tylenol crisis of 1982 was a shining example of how an organization should handle itself in the face of such a crisis. This time, however,...
8 tags
Google vs. China: Who will come out on top?
From the Official Google Blog: “We have decided we are no longer willing to continue censoring our results on Google.cn, and so over the next few weeks we will be discussing with the Chinese government the basis on which we could operate an unfiltered search engine within the law, if at all. We recognize that this may well mean having to shut down Google.cn, and potentially our offices in...
7 tags
Rant On Social Media & Purpose.
A new decade is unfolding right before our eyes, and with it new and exciting possibilities. In the last ten years the evolution of the Internet from simple browsing to Web 2.0 and Social Media has revolutionized the world of business communications and public relations, elevating both to a whole new level of importance. Social networking and integrated mobile platforms are now allowing PR...
December 2009
1 post
Relationships....
Are we defined by our relationships to other people?
November 2009
5 posts
6 tags
6 tags
Yours Truly Spotted @ Esquire Middle East Launch...
FOUND ON GOOGLE:
Photos of Penny and I at the Esquire Middle East launch party. All in all an incredible evening and a fantastic first issue too, well done! Many thanks to AHLAN & Masala for the coverage, Dubai’s chic elite indeed!
More pics from the event:
7 tags
What's in a conversation?
We now live in an age where blog posts, tweets, customer rankings and forum comments heavily influence brand reputation and purchasing decisions. Businesses can ill afford to ignore their publics any longer and it is absolutely essential, now more than ever, to engage your audiences and contribute to the conversation.
Thought Of The Day
Reacting to negative reviews: Excercise in futility or...
7 tags
SOCIAL MEDIA IN THE MIDDLE EAST: Digital Or...
As a Canadian who’s recently relocated to Dubai, the one thing I’ve noticed from a public relations standpoint is that the whole Web 2.0 phenomenon hasn’t exploded in the Middle East the same way it has in Europe or North America, regions where the media consuming public is much more likely to interact through social networks, read blogs or even conduct business online.
I can’t help but wonder...
4 tags
I’ve decided to squeeze every last drop from the sponge of life!